If you scroll all the way to the right, at the time that histogram was produced the largest Personal Backup customer stored 1,600 TBytes. Something like 95% of Personal Backup customers store less than 1 TByte - and every single one of them would SAVE MONEY by switching to Backblaze B2. If you are curious, here is a histogram of the backup sizes of Backblaze Personal Backup customers from 7 months ago: You will have to zoom in to see any details. It costs Backblaze half of 1 penny per GByte per month to store data. Oh, Backblaze Personal Backup and Backblaze B2 have about the same 'margin' give or take. I'm not exactly sure the break even point at this moment, probably around 1.3 TBytes? Maybe? Meaning we lose money on any customer with more than 1.3 TBytes, and we make that up by overcharging customers with less than 1.3 TBytes. Data is data.įor Backblaze Personal Backup, that balance must be maintained or we SAIL out of business (or at least shut down that half of the product offering). Security camera footage, hosted website, personal storage, video recordings of church services, business, consumer, Windows, Linux - we don't care. Your statement is TOTALLY CORRECT for B2 - data is data, we don't care what you store, we don't care who you are, we don't care about ANYTHING because we charge per GByte stored. Eventually we got tired of saying 'no' to certain types of customers, and built Backblaze B2 for 'everybody, priced completely fair'. That balance requires us to say 'no' to certain customers, and consider each change to the product with agonizing debate internally. On Backblaze Personal Backup (our first product line, now 15 years old) we depend HEAVILY on the overall average amount of data customers store, which is a delicate and stressful balance for us. Our business is really strange, in that we have two pricing structures for two different product lines. So I'm biased and you should keep me honest.ĭata is data, why do they differentiate it? Disclaimer: I work at Backblaze (mostly on the 'Windows' specific client that runs on Personal Backup customer's laptops).

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